Content Cerebrum

A Thinking Lab for Content Experience from CGSC Creative

Content Experience
ServiceNow
AI and Content Systems
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Cool Content Stickers
Employee Content Experience

FEATURED POSTS

What employee content must do in 2026 (THat it maybe didn’t do in 2025)

Employee content in 2026 must move from volume and activity metrics to clarity, trust, and systems that actually support how work gets done.

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Why Servicenow articles fail employees

ServiceNow knowledge articles often fail not because they’re wrong, but because they’re designed like documentation instead of answers.


Content debt is the silent killer of employee trust

Content debt quietly erodes employee trust long before systems fail.


What happens when content has no owner

When content has no owner, it doesn’t stay neutral - it drifts.


‘just put it on the intranet’ is not a strategy

‘Just put it on the intranet’ treats publishing as a solution when the real problem is experience design.


Stick with the idea

These content stickers are a small way to carry the POV beyond the screen.

Designed for those who know that content is much more than output.

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why content fixes fail when experience is the problem

Most organizations respond to employee confusion by fixing content, but the real problem isn’t writing. It’s how content is experienced.

Learn why adding more content often makes things worse, how experience failures quietly erode trust, and what leaders must understand before attempting to fix employee communications.

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most organizations don’t have a content problem

they have an experience problem

The Employee Content Experience Playbook reframes how employees actually find, interpret, and trust information inside enterprise systems. It explores why content fails even when it’s accurate, how confidence breaks down at scale, and what clarity really requires in modern digital workplaces.

Learn more